During the A.I.R. event held by Nike on April 11, 2024 in Paris, France, flamboyant activewear worn by renowned athletes such as Jordan Chiles, Sha'Carri Richardson, and Eluid Kipchoge was showcased. The person that really stood out was Eluid Kipchoge. Traditionally, the stage of fashion when it comes to running was usually limited to sprinters. I mean, how many marathon runners names do you know off the top of your head? Okay. Now how many sprinters can you name? You were likely able to name some sprinters. Marathoners aren't that famous nor were they considered fashionable. Marathoners come across as nerds, albeit in a contemporary and stylish manner. To clarify, I greatly admire them, but in my opinion, their unwavering determination is what truly captivates me. Their dedication and relentless pursuit of self-excellence. But, that's me.
That said, brands like PYNRS, Tracksmith, On, and Vuori are examples of endurance performance clothing that can easily be worn casually and with subtle tones of class and esteem. It's ever apparent running along the Charles River in Boston/Cambridge, Massachusetts running/performance gear has changed since I started running along the river back in 2004. Back then, I wasn't the only one wearing an old cut sleeved t-shirt from a road race previously ran. Thinking about it a bit more, running and walking shoes have seen a significant boost in sales since the collaboration between Kanye and Adidas. New Balance sneakers are now easily available and seen as fashionable by a younger demographic. Introducing a new era of cross-functionally performance wear since spandex.
What lies ahead for running fashion? What comes next? What running styles have caught your eye and stuck with you?
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Resources:
Nike Ignites New Frontier of Innovation With 40 Elite Athletes in Unforgettable Experience in Paris: https://about.nike.com/en/newsroom/releases/nike-ignites-new-frontier-of-innovation-with-40-elite-athletes-in-unforgettable-experience-in-paris
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